Got an email from Joel Greenberg who is sharing a podcast he created that contains an interview with Soren about Mindstorms. From the email: "With Soren, I interviewed Ray Almgren, National Instrument's VP of Product Marketing at the NI User's Conference last month. I put together this piece to show that actively engaging Lead Users in product development ends up being a similar mindset to using viral and community marketing. More so than the Wired story on Mindstorms last February, I tried to get Soren and Ray to talk about why they did what they did, including why Soren emphasises viral marketing over mass advertising. We talk about: - How they used Lead Users in design. - Why Lego turns to their community for marketing. - How Lund sold the idea of using Lead Users to upper managment. - How to make something viral. - How to deal with the lawyers. " Check it out here . You can also find it on iTunes - do a search for "friends talking podcast"
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