Soren Lund, Steven Canvin, and many others from LEGO were in attendance. Also present was Kjeld Kirk Kristiansen, Chairman of LEGO. In this photo, he and Soren are controlling a couple of robots (Remote Control) and battling it out.
The folks from LEGO know how to have some fun. They were in the pits with the kids, playing and asking questions. In one of the photos, you can see Bryan Bonahoom talking with Soren and Kjeld. Steve Hassenplug was working as a technical judge, but he'd pop in here and there and talk with the kids and show off some of his designs.